Customers are all that really matter. You can build the slickest products in the world and offer seemingly amazing services, but if people aren’t buying and using them, it’s all for naught.
Internal stakeholders talk about customers all the time, but rarely beyond the anecdotal or hypothetical context. “I heard” or “I think” customers want something is about as deep as most folks go. But, to provide a solution that is valued, loved and appreciated, companies need a far deeper understanding of what customers really desire and care about. This insight can’t be stored in isolated pockets of the company, nor can organizations rely on a single “customer expert.”
https://community.uservoice.com/blog/how-to-foster-shared-understanding-of-customer-needs/
Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
https://mopinion.com/magento-user-feedback-extensions/
Does your ecommerce website run on the Magento platform? Then we’ve got good news for you. Mopinion has just launched a user feedback extension for Magento that enables Magento-based websites to run Mopinion feedback software on their site.
https://mopinion.com/mopinion-launches-user-feedback-extension-for-magento/
You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop-2/
The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
https://mopinion.com/online-feedback-ecommerce-managers/
It’s a dog-eat-dog world out there in the eCommerce industry. Online retailers face tough competition when it comes to offering a good customer experience and winning over the loyalty of their customers. And the truth remains that while striving for the much-sought-after “perfect customer experience”, there are many struggles these retailers still go through on a daily basis that hold them back.
https://mopinion.com/is-digital-feedback-the-solution-to-all-online-retailer-struggles/
There's thousands of blog posts, podcasts, and videos giving advice on how to grow an eCommerce business. It can be overwhelming (to say the least) and leave you feeling even more unsure about what you should focus on.
In order to break through the information overload and become clear on the specific things that you can improve in your business, you only need to listen to one person: your customer! Doing so pays you back in multiple ways: you’ll improve the overall shopping experience, get marketing and product ideas that you never would have thought of, and increase customer loyalty.
https://blog.boldcommerce.com/6-highly-effective-ways-to-get-customer-feedback/
Struggling to grow your e-commerce business? It’s time to dig deep into data. It’s impossible to improve your sales strategy without analyzing and measuring your site’s performance in key areas.
This involves creating realistic KPIs (key performance indicators) for your store and constantly monitoring and improving your growth strategy by rigorously evaluating and applying insights from the data you gather.
Not sure where to start? Plenty of tools are out there—some built into e-commerce platforms, others provided by third-parties such as Google Analytics—to help you gather and analyze data with ease.
https://www.business2community.com/brandviews/xsellco/10-metrics-every-e-commerce-store-track-drive-growth-02008660/
As an ecommerce business owner, I get it: the internet is a loud place. There’s information on how to maintain customer loyalty, conflicting SEO practices, and a need to stay abreast of change in your industry. As technology advances and brings us new ecommerce features, such as advanced inventory management and custom APIs, we’re still overwhelmed with a wealth of information, sifting through it all and trying to figure out how to get ahead.
The ecommerce landscape isn’t slowing down. So, here are five tips to help you grow your online business in the new year.
https://www.entrepreneur.com/article/307358/
Customer experience offered by e-commerce companies has come a long way in the past 17 years. Here is a look at what are the latest technologies companies to keep customers coming back to their site.
http://www.computerworld.in/slideshow/customer-experience-king-ecommerce/
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