When customers have a bad experience, they’re often more connected to how they FEEL about it, than the issue itself. And in the age of social media, it’s a good bet they’ll vent those feelings publicly and create a ripple effect you want to avoid. That’s why it’s business-critical to pay close attention to every touch point. If you can spot negative impacts early on and come to the rescue quickly, you have an opportunity to turn painful customer experiences into loyalty moments.
Consider human nature… When customers have a negative experience, what may resonate most is helping them feel heard, reassured, and valued. The more you do that, the more their frustration may dissolve into relief and even delight.
So, how do you do it?
https://customerthink.com/transforming-negative-customer-experience-into-loyalty-moments/
Surveys might be undermining every customer experience improvement you’re trying to implement. While that may sound counterintuitive, according to a 2016 study of customer perceptions by CEB (now Gartner), 75% of customers agree that their survey experience influences their overall impression of a company ("Closing the Customer Feedback Loop," Gartner's CEB Leadership Council). In short, customers see their survey experience as a component of their customer experience; it’s another touchpoint that impacts their overall relationship. Yet, the increasing ease with which surveys can be created (sometimes without regard for best practices or sound research methods) has led to an ever-increasing number of feedback requests — threatening the quality of those survey experiences and potentially eroding companies’ brand image or increasing customer friction. As a result, organizations must reflect on their survey practices and ask, “How do we adapt to effectively capture customer feedback while improving the customer experience?”
https://www.salesforce.com/blog/2018/03/how-salesforce-is-leading-customer-feedback.html/
In today’s podcast episode, you’ll hear from six customer experience leaders in the B2B industry who share advice about the things they know now, that they wish they knew before they started their work. When it came to these particular CX experts, I noticed a common theme — realize that customer experience implementation isn’t just a program, it’s a cultural shift that requires patience and understanding. Take the time to learn how all of the various departments and leaders will be impacted by the overhaul. You’ll need allies as you continue to spearhead an organizational transformation.
http://www.customerexperienceupdate.com/?open-article-id=8025797&article-title=cx-wisdom-you-need-to-know-from-6-leaders-in-b2b-organizations&blog-domain=customerbliss.com&blog-title=customer-bliss/
I think McDonald’s approach is to be admired and the company’s commitment to its customers is unquestionable. However, like so many areas of business, technology offers new approaches today. Why not collect direct, honest and real world customer feedback about each branch? That’s a line of development we’ve been pursuing at Trustpilot for some time now. It’s possible for consumers to leave a review on our platform and for it to be tagged back to the store or branch where that service experience took place. In some industries, such as estate agency, a handful of our pioneering customers have gone a stage further constructing integrations that map reviews back to the individual estate agent serving that customer.
https://cxm.co.uk/getting-granular-customer-feedback/
Measuring the omni-channel customer experience starts with installing listening posts across all the different touchpoints and throughout the entire customer journey.
What is a Listening Post?
A structured approach to collecting customer feedback on individual touchpoints from the website to the in-store experience to the call center. Each listening post includes a research map, an engagement method and the destination of where the feedback will be actioned such as in a report or integrating with other systems.
This customer feedback allows you to uncover customer needs, wants and expectations across the website, contact center, brick-and-mortar locations and other channels on which your brand is present. When gathered, organized and leveraged correctly, this data provides you with a roadmap to launch more targeted and effective campaigns, eliminating much of the guesswork in optimizing the customer experience.
https://customerthink.com/what-you-need-to-know-about-the-omni-channel-customer-experience/
Try Fleming’s Evergreen Experience Audit. In six steps, you can look at your customer experience and uncover expectations, shortfalls and opportunities to line up what you can realistically do with what customers want.
Here’s how to do the audit and what you can gain from each step:
http://www.customerexperienceinsight.com/how-to-bridge-the-gap-between-what-customers-expect-and-what-you-deliver/
Since there’s so much noise out there about customer retention strategies, we went straight to the top agencies and tech companies in the eCommerce ecosystem and asked them to share their most effective tips.
Here are the top 10 customer retention strategies, according to the industry experts:
https://www.yotpo.com/blog/10-ways-to-improve-customer-retention/
While content marketing may always be the number one way to reach customers on the web, using data science is the number one way to keep them around once you’ve caught their attention. Data science, also called big data or machine learning, helps companies develop the kind of customer experiences that leave customers satisfied and looking for more from a given company.
Building customer loyalty is of course key to longstanding success in any market. How can data science help a company succeed over time with an exceptional customer experience?
http://customerthink.com/using-data-science-to-improve-customer-experience/
In an era when disruptors like Uber, Netflix, and Amazon are reimagining markets and eroding the boundaries between markets, incumbents know they need to change. The problem most are confronting is how to begin, where, and how much?
One answer to this question is digitization. Our competitors are able to deliver greater levels of efficiency and effectiveness through digital technologies. So, in order to compete, we also need to be digitally adept.
But is technology the cause for disruption, or is it a mere catalyst? I will support the latter claim, that technology does not cause the incredible success of disruptors but only enables success. Keeping your customers happy is the more direct source of value.
http://customerthink.com/which-is-more-integral-to-success-digitization-or-customer-experience/
User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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