I think McDonalds approach is to be admired and the companys commitment to its customers is unquestionable. However, like so many areas of business, technology offers new approaches today. Why not collect direct, honest and real world customer feedback about each branch? Thats a line of development weve been pursuing at Trustpilot for some time now. Its possible for consumers to leave a review on our platform and for it to be tagged back to the store or branch where that service experience took place. In some industries, such as estate agency, a handful of our pioneering customers have gone a stage further constructing integrations that map reviews back to the individual estate agent serving that customer.
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