Any good digital marketer knows how important customer feedback is for their clients. From understanding customer issues to validating new market strategies, you can gain a wide range of information from the customer feedback you receive on Facebook, Instagram, Yelp and more. Feedback, good or bad, is essential for the growth of your business.
Whenever you search for services online, the first thing you look at is the company’s feedback. For example, when searching for “digital marketing agency Chester”, you will see Social Buzzing in the search engine results. You would then look at the Social Buzzing positive reviews and decide to click on the link. This is how many businesses are chosen by potential customers and why customer feedback, especially in the form of reviews, is important.
http://www.socialbuzzing.co.uk/customer-feedback-important/
Most companies say that they listen to their customers, and it’s true to some extent. But the larger truth is that customer feedback is often ignored because companies do not know how to get it, let alone how to make product decisions based on it. Super stoked to share this article with you folks that explores the 'why's behind the significance of customer feedback, frameworks, case studies on how it worked for Quuu , Zest.is, Zola and Shopseen along with some expert opinions from the best in the business including: Talia Wolf, Nichole Elizabeth DeMeré, Ashley Greene Matthew Spurr, Val Geisler, Sue Duris and David Hoos.
https://growthhackers.com/articles/why-customer-feedback-is-your-secret-weapon-to-scale-your-product/
It won’t come as surprise for you to hear that mobile phone usage has been increasing over the past decade. With the launch of the iPhone and other modern smartphones hitting the market, much of the population now expect to be able to do many everyday tasks through their mobile devices.
https://mopinion.com/why-important-to-have-a-responsive-website-infographic/
Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
https://mopinion.com/listening-to-the-voice-of-the-customer/
The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
https://mopinion.com/online-feedback-ecommerce-managers/
If you’re a business but not on social media already, then you need to be. If you already have social media presence, it’s important that you are active and responsive.
Social media is an extremely important customer service tool—in fact your most important customer service tool these days—here’s why:
https://www.business2community.com/social-media/social-media-important-customer-service-tool-02041060/
If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the past 20 years – the entire customer journey has been rewritten – no matter how long you’ve been in business or what industry you’re in. As the way we do business evolved, the customer experience evolved with it. But why has it been so difficult for businesses to transition?
https://mopinion.com/why-the-customer-experience-should-be-your-main-focus-this-year/
Capturing the Voice of the Customer at every touchpoint in the online customer journey is critical in the travel industry. Nearly “75% of consumers expect to be able to provide real-time feedback on their experiences” whilst on travel websites.
https://mopinion.com/travel-companies-voice-of-the-customer/
Here are 5 Things organisations who are best at taking action with customer feedback have in common.
https://www.business2community.com/customer-experience/havent-able-take-action-cx-feedback-02003718/
Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to your customers.
https://mopinion.com/collecting-feedback-on-website-content/
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