Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near-mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the digital age, marketers can't win without mastering data, analytics, and automation.
https://www.forbes.com/sites/mariyayao/2018/04/10/14-ways-machine-learning-can-boost-your-marketing/#1a9941be11b6/
Unhappy customers in a mobile world are a tough combination for business. Dissatisfied patrons seem almost determined to post a negative review and even worse, review sites permit customers to upload pictures too. So, if your coffee house has an overflowing trash can or the floor needs sweeping, a customer can snap a photo and upload it to a review site for all to see. Negative reviews have become the digital version of calling someone out, and they can wreak havoc on your business.
https://www.business2community.com/customer-experience/business-gets-negative-review-01873163/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
In today’s digital world, the online presence of any business is a priority. You build a website, you include customer testimonials, you create social media profiles, you regularly update your Google business listing. However, your online reputation isn’t just the result of what you generate on your end—it’s all instances in which your business appears online, including online reviews. With the prevalence and power of online review sites like Yelp, Google+, and Angie’s List, it is essential to understand the impact they have on your business, and how you can use reviews to build your online reputation.
https://thrivehive.com/power-online-customer-reviews/
I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favorite pastime here at Mopinion is to look at some of the more outlandish feedback comments that users of our platform receive. It was in one of these recent sessions that the thought popped into my head of ‘what must our clients think when they see this?’
https://www.digitaldoughnut.com/articles/2017/may/the-three-categories-of-online-customer-feedback/
Are your customers truly happy with your products or services? It's important to know -- the answers could shape what you offer in the future, how you price it, or where you sell it.
https://www.entrepreneur.com/article/220661/
Customer feedback may not always be perfectly positive or negative, but social media & the workings of the Internet make it undeniably important for publicity.
https://www.upwork.com/hiring/for-clients/8-ways-get-customer-feedback-online/
In this article, we look at how insights can be gathered from customer feedback and used to improve conversion rates.
https://blog.salecycle.com/strategies/use-online-surveys-customer-feedback-cro/
Different types of clients gives you information on their habits, opinions, and ideas for improvement. These precious insights tell you what’s working, what’s beating down your business, and what customers actually want...
https://www.typeform.com/blog/guides/how-to-increase-business-through-customer-feedback/
Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience.
http://blog.clientheartbeat.com/why-customer-feedback-is-important/
