In today’s digital world, the online presence of any business is a priority. You build a website, you include customer testimonials, you create social media profiles, you regularly update your Google business listing. However, your online reputation isn’t just the result of what you generate on your end—it’s all instances in which your business appears online, including online reviews. With the prevalence and power of online review sites like Yelp, Google+, and Angie’s List, it is essential to understand the impact they have on your business, and how you can use reviews to build your online reputation.
https://thrivehive.com/power-online-customer-reviews/
BrightLocal have released the findings of their annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision.
https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803/