“We care deeply about our customers.” “We put our customers first.” Or: “We ❤️ our customers.”
You’ve probably seen more than a fair share of brands use these taglines or some other similar phrase in order to profess their undying, indissoluble love for their customers. They pop it into their office reception areas, YouTube ads, business cards, staff lapel pins, About Us pages, social media bios, email signatures.
http://customerthink.com/your-2018-customer-feedback-cheat-sheet/
Technology start-ups require sound marketing goals as part of the overall business plan. This ensures new business, which is a source of revenue to cover operational expenditure. Startups offering software as a service, SaaS, need to employ a distinct marketing strategy to break into the highly competitive industry.
https://mopinion.com/winning-strategies-to-grow-a-saas-startup/
Everyone is well aware of the value that customer feedback can bring to your organization. Unfortunately, many companies fall into traps that prevent them from being able to get the most value out of this feedback.
Brands often fail to realize the primary value of Voice of the Customer (VoC) data, which is that information culled via customer feedback, creates internal alignment and provides insights that allow brands to execute quicker than the competition.
https://www.iperceptions.com/blog/why-your-voc-data-is-not-actionable/
One of the questions I am often asked by organizations is “How do other companies use customer feedback?” Fortunately, the answer to that question is simple because most organizations use customer feedback to create PowerPoint reports or Excel spreadsheets to track performance. They might tie results to compensation or be used to coach front-line employees.
https://www.business2community.com/customer-experience/havent-able-take-action-cx-feedback-02003718/
If you’ve ever worked in the service industry I’m sure the chant “the customer is always right” still rings in your head. Customer service and the customer journey are not new concepts. However, the medium that customer service is carried out through today is new. With the eruption and growth of the internet over the past 20 years – the entire customer journey has been rewritten – no matter how long you’ve been in business or what industry you’re in. As the way we do business evolved, the customer experience evolved with it. But why has it been so difficult for businesses to transition?
https://mopinion.com/why-the-customer-experience-should-be-your-main-focus-this-year/
Customer feedback, whether negative or positive, is remarkably beneficial to a company. It provides you with valuable insight which you can use to improve your products, services, and the overall customer experience.
https://adsoup.com/why-is-customer-feedback-important/
Sharing customer feedback has revolutionised the foundations of marketing. Nearly 9 out of 10 consumers check online reviews before making a purchase. This free and public way for customers to express themselves is an undeniable game-changer. One thing is for sure—marketing directors can no longer ignore customer feedback.
https://business.critizr.com/en/blog/why-is-customer-feedback-important-for-marketing-purposes/
If you run your own business, I know you do your best to please your customers, satisfy their needs, and to keep them loyal to your brand. But how can you be sure that your efforts bring good results? If you do not try to find out what your clients actually think about your service or your product, you will not be able to give them the best customer experience. It’s why their opinions about their experience with your brand are helpful information that you can use to improve your business to fit their needs more accurately.
https://brewsurvey.com/blog/customer-feedback-important-business-6-reasons/
In today’s Internet-driven world, customers have more power than ever.
If customers have a positive customer experience, they will share this experience with friends, family and connections, which in turn can lead to new business. All at zero cost.
https://www.superoffice.com/blog/customer-complaints-good-for-business/
TechTarget defines personalisation as a “means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier, and consequently, increasing customer satisfaction and the likelihood of repeat visits”. Being able to provide a personalised experience, however, still proves to be a real challenge for many digital marketers. The good news is, there is room for these marketers to grow. Delivering a personalised experience requires a healthy combination of the right data and right technology. So how does digital feedback play into this?
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
