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  1. Travelers who book vacations at de Jong Intra Vakanties do so by either going to their physical travel agencies or by visiting the website. Booking a vacation online is not always an easy decision. The customer journey is complex and customers often use multiple devices and a lot of time to think things over before a trip is actually booked. De Jong Intra Vakanties wants to gain a better insight in the customer experience through feedback so that the customer journey can be optimised.
    https://mopinion.com/how-customer-feedback-supports-de-jong-intra-vakanties-online-vision/
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  2. Why is Project Management (PM) often still time consuming and inefficient? Are you still repeatedly updating spreadsheets, drowning in post-its and participate in weekly update meetings? That’s really a waste of time and effort. You can have a complete overview of your project in a glance, with a little help from the right software tool. These days there’s more than enough project management software, helping you stay on top of each project.
    https://mopinion.com/top-20-best-project-management-software-an-overview/
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  3. For the first time, Sigma can now capture and analyse customer feedback in real-time through the Qualtrics platform, which can be extracted into actionable insights.

    "We can measure back whether it worked or didn't work, and what was the impact on the experience, what is the impact on the volume, the order frequency … it allows you to smash so much information into an easy-to-read dashboard … to either make decisions on what you do next, or explain or defend up and down the management line on why you're doing something and not something else," he said
    http://zdnet.com/article/sigma-healthcare-sends-its-wholesale-ordering-platform-to-the-cloud/
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  4. McFarland also recommends filtering data through different platforms to hone in on your target market and really cater your messaging to that audience. “For example, let's say you're a real estate investor, you want to buy a property below market value, a distressed property, right? So, are you still just sending direct mail templates? Or is there a way that we can identify and segment a particular market that is going to be motivated?
    http://entrepreneur.com/video/343046/
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  5. For expanding a salon business or making a salon business successful, knowing the customer experience is essential as investing in the salon can lure customers but could not assure spike in success rates. By modifying the salon interior and using the latest technology, the customers easily get tempted and choose one salon over others. Apart from creating a positive impression, latest technology and expensive interior embellishment don’t significantly improve customer experience.
    http://entrepreneur.com/article/333403/
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  6. For retailers, one of the most important aspects of their business is the level of customer service they offer to shoppers — and the busy season is no exception. In fact, many retailers often bring on additional team members during the busy holiday season to ensure that their customers receive the level of service they deserve. Self-service checkout kiosks, designed to allow customers to quickly scan, pay for, and bag their items can be used to complement these efforts. They can also enable some employees to take on more customer service-centric roles, further increasing the number of employees available to help throughout a store and improving the level of customer service shoppers receive.
    http://retailcustomerexperience.com/blogs/how-interactive-retail-kiosks-enhance-the-holiday-shopping-experience/
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  7. It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands have no choice but to deliver what customers want. To do this with accuracy, brands need to consistently plug themselves into various sources of customer feedback.

    But the reality is 91 per cent customer feedback is not properly used today, with many businesses overwhelmed by the task of processing the high volumes of insights and the soaring costs when deployed at scale.
    http://cxnetwork.com/cx-experience/webinars/customer-feedback/
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  8. For a successful website or mobile app, user experience and interaction are critical factors which calls for testing, feedback and refinement during and after the design process. This is where feedback comes in handy. Asking for feedback from users can provide you with an alternative perspective, enabling you to properly meet the requirements as well as expectation of these users. While there are various types of user experience feedback solutions (see previous article with UX tools overview), there is one type in particular that enables businesses to improve page usability, Visual Feedback tools.
    http://mopinion.com/top-21-visual-feedback-tools-an-overview/
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  9. While India has been capable of lifting a significant percentage of the population out of its poverty, it is not entirely a thing of the past. Poverty is still an issue in India, and that’s why the Ministry of Consumer Affairs – the program that distributes subsidized food to poor people – implements newer trends in order to maintain consumer protection. That’s exactly where the use of effective feedback software for the Ministry of Consumer Affairs comes into the forefront.
    http://learn.g2.com/ministry-of-consumer-affairs-feedback-software/
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  10. If you own or manage an e-commerce business, then you’re aware that a solid customer experience (CX) strategy is vital to success. But before you consider tackling CX, it’s important to understand what it is and what it can do for your business.
    http://business2community.com/ecommerce/5-ways-to-enhance-customer-experience-in-e-commerce-02264218/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.