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  1. The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the way many people approach their buying, there are still organisations which are yet to fully embrace the phenomenon and understand fully the multi-touchpoint sales funnels that customers now expect.
    https://mopinion.com/the-five-most-important-reasons-to-focus-on-the-digital-customer-experience/
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  2. Improve your customers' experience by learning the four R's of feedback.
    https://www.inc.com/articles/2000/07/19679.html/
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  3. Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of the data generated by social media analytics. However, to dig deeper and find the hidden meanings and value of what is being said requires considerably more effort.
    https://www.xerillion.com/2015/08/12/the-hidden-value-of-customer-feedback-from-social-media/
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  4. During the last couple of years, the popularity of online reviews has grown significantly. Reviews help people decide which products or services they should buy, where they should travel and even where they should eat. Over time reviews have slowly become an integral part of business on the internet.
    https://www.brightlocal.com/2017/03/15/the-impact-of-online-reviews/
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  5. Your customers should change your business.

    In the service industry, customers rule. After all, you’re cleaning their homes, maintaining their lawns, and improving their buildings.

    Then why is it that businesses ignore four out of five complaints?

    Let’s take a look at some of the cold hard facts surrounding customer feedback, and explore the value of applying that feedback to real change in the service industry.
    https://blog.dwyergroup.com/the-importance-of-customer-feedback/
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  6. Getting feedback is the right thing to do, everybody can agree on that. At every workshop I have ever conducted, 100% of participants agreed that customer feedback is essential. In reality, though, very few companies solicit feedback, and even fewer actually use it. Feedback you don't listen to isn't feedback, it's a wasted opportunity.
    https://www.geberconsulting.com/news/the-importance-of-customer-feedback/
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  7. Customer feedback allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company's products and services excel or fall short compared to alternatives on the market.
    http://smallbusiness.chron.com/importance-customer-feedback-2089.html/
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  8. Whether a small independent business or large multinational company, the importance of customer feedback can never be underestimated. Consumers are becoming ever more discerning, learning what your customers think and feel can be invaluable. And help give your business the edge.
    https://avius.com/blog/the-importance-of-customer-feedback/
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  9. In today’s digital business world, most businesses and companies rely on their customers’ feedback and responses to determine if the products and services they offer are satisfactory or not. Given these circumstances, survey tools in WordPress, Facebook, LinkedIn, and other social platform channels are developed and utilized to measure the acquired feedback and responses from clienteles. Moreover, customer feedback and responses provides entrepreneurs and marketers a clearer insight, which they can use to enhance their brand, products, services, and their overall customer experience.
    https://qeryz.com/blog/importance-of-customer-feedback-and-responses/
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  10. The premise behind customer feedback is that it helps you adapt to what the customer finds valuable, ensuring you are building “the right product.” In order to make that customer feedback useful, it is important to get feedback from the right customers and incorporate it in a timely basis. If no customers are attending the demos or no demos are occurring, I have to ask: What are you adapting to?
    https://www.techwell.com/techwell-insights/2015/10/importance-customer-feedback-building-right-product/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.