With New Year’s sales happening all around us, it's critical to implement customer-retention strategies that will keep your buyers loyal beyond peak revenue periods. After all, why should Amazon be the only retailer or e-commerce brand to grab so much of the sales?
http://entrepreneur.com/article/344334/
If you own or manage an e-commerce business, then you’re aware that a solid customer experience (CX) strategy is vital to success. But before you consider tackling CX, it’s important to understand what it is and what it can do for your business.
http://business2community.com/ecommerce/5-ways-to-enhance-customer-experience-in-e-commerce-02264218/
With the explosion of social media tools, there are now myriad ways your customers can tell you what happened during their experience and how they feel about your organization, brand, products and services. Even voice of the customer programs are now commonplace.
https://www.businessinsider.com/5-ways-to-use-customer-feedback-to-strengthen-your-customer-experience-2011-8?international=true&r=US&IR=T/
All entrepreneurs know that customer insights are invaluable to product design and continued improvement. However, acquiring and organizing useful feedback is easier said than done and developing a strategy can be a daunting task. But it needs to be done.
https://www.entrepreneur.com/article/247671/
Bill Gates once famously said “Your most unhappy customers are your greatest source of learning.”
While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). Prevention, as always, is the best medicine. With that in mind, here are 7 of the most common customer feedback nightmares Product Managers face and a few sharp strategies for avoiding them.
https://community.uservoice.com/blog/customer-feedback-nightmares/
Online customer reviews can make or break your business. Entrepreneurs find it a priority to learn to react to people’s feedback, both positive and negative.
http://customerthink.com/7-effective-ways-to-respond-to-customers-feedback/
If you run your own business I know you do your best to please your customers, satisfy their needs, and eventually to keep them loyal to your brand. But how can you be sure that your efforts bring desired results? If you do not try to find out what your clients actually think about your service, you will never be able to give them the best customer experience. Their opinions about experience they have with your brand is helpful information that you can use to adjust your business to fit their needs more accurately.
https://blog.startquestion.com/7-reasons-why-customer-feedback-is-important-to-your-business-28e99c00eba7/
The Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and once again, the same answer came out on top.
https://www.superoffice.com/blog/customer-experience-strategy/
One of the best things you can do in 2020 is to improve the customer experience. Nearly a third (32%) of customers say they will stop doing business with a brand after just one bad experience. On the flip side, when they have a great experience, they tend to spend more money and return more often.
How bad is the problem? 54% of consumers say that the customer experience at most companies needs to be improved. You may not be able to fix everything all at once, but you must pay attention to the things that matter most to customers.
http://customerthink.com/7-ways-to-improve-your-customer-experience-in-2020/
An angry customer is a business nightmare, right?
Wrong.
An angry customer is a business opportunity.
If you handle your complaints process right, you can transform an angry customer into a brand advocate and a high-value return customer. Marketing professors Michael McCullough and Sundar Bharadwaj talk about something they call the service recovery paradox, which they define as:
The result of a very positive service recovery, causing a level of customer satisfaction and/or customer loyalty even greater than that expected if no service failure had happened.
Your customers come to you to get their problems solved, and a customer with a complaint is handing you a golden opportunity to show how you excel at that.
Here’s how to make that happen.
https://www.livechatinc.com/blog/turn-customer-wrath-into-wins/
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