Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
Analyzing user behavior can play a pivotal role in converting a lead to a customer. The more you know about your potential customers, the better you can predict (and create) the right message for them, and increase the chance of conversions.
User behavior analytics helps you identify how visitors behave at various touch points and give specific insights into their behavior patterns. Armed with this information you can segment your leads based on common characteristics, personalize promotional activities and improve their overall user experience.
https://www.martechadvisor.com/articles/marketing-analytics/how-to-improve-conversions-using-behavioral-analytics/
In order to get feedback you can actually use to build a better product, you need to know the right questions to ask, and the right answers to look for.
Simply asking your users how they like your product is a waste of time because it will always get the same response.
https://usabilityhour.com/user-feedback/
For a successful website or mobile app, user experience and interaction are critical factors which calls for testing, feedback and refinement during and after the design process. This is where feedback comes in handy. Asking for feedback from users can provide you with an alternative perspective, enabling you to properly meet the requirements as well as expectation of these users. While there are various types of user experience feedback solutions (see previous article with UX tools overview), there is one type in particular that enables businesses to improve page usability, Visual Feedback tools.
https://mopinion.com/top-21-visual-feedback-tools-an-overview/
