Social media is intrinsic to our daily lives, on average we spend nearly 200 minutes per day scrolling through news feeds, posting photos, liking comments and sharing our experiences. As we shift to look at the business value of social media, it provides marketers with the opportunity to access customer feedback.
http://marketingtechnews.net/news/2020/jan/21/three-key-ways-social-listening-can-improve-your-customer-marketing/
If you’re a business but not on social media already, then you need to be. If you already have social media presence, it’s important that you are active and responsive.
Social media is an extremely important customer service tool—in fact your most important customer service tool these days—here’s why:
https://www.business2community.com/social-media/social-media-important-customer-service-tool-02041060/