So you’ve successfully made a sale by converting a lead into a customer. Both you and the customer are happy. But, suddenly this customer decides to cancel the subscription and stop using your product after only a couple weeks. What happened? Where did things go wrong?
This is a common problem many online businesses encounter. Customer retention is just as important as generating leads and sale. Especially for SaaS businesses that sell subscription-based services and products.
https://www.entrepreneur.com/article/308383/
As a business owner, your primary goal is improvement—you’re constantly trying to re-invent your business strategies and ideals to make your company shine. A big part of this is reception: what do your customers think of your company?
The correlation between popular businesses and higher customer satisfaction is easy to see. It’s true that more people will flock to your company after hearing positive things from friends and family. It’s long been recognized that people remember negative experiences more easily, so what can you do to improve overall customer satisfaction? Let’s look at what you can do to make your company retain the loyalty and respect of your patrons.
https://customerthink.com/optimizing-your-business-to-improve-customer-satisfaction/
You face stiff competition for your customers. After all, they have more options today than ever. With a mere swipe of their phone, they can find someone new to do business with, and, whoosh, just like that, you’re history. Just like competing for that special gal or guy in your life, you’ve got to make yourself attractive and then keep working at your relationship.
How do you attract and court that special someone — in this case, a potentially long-term loyal customer?
https://www.usatoday.com/story/money/columnist/abrams/2018/02/07/time-show-your-customers-some-love/313589002/
It’s safe to say that many small businesses today use just a few traditional measures to track business growth -- that is if they measure anything at all. Metrics like profit and loss, total sales, cash flow, gross margin and revenue growth rate are undoubtedly important. Today, however, these data points are no longer enough to compete effectively and establish a lasting business.
https://www.forbes.com/sites/forbesfinancecouncil/2017/12/14/small-businesses-its-time-to-go-deep-with-data/#4f0518ea33bf/
