So you’ve successfully made a sale by converting a lead into a customer. Both you and the customer are happy. But, suddenly this customer decides to cancel the subscription and stop using your product after only a couple weeks. What happened? Where did things go wrong?
This is a common problem many online businesses encounter. Customer retention is just as important as generating leads and sale. Especially for SaaS businesses that sell subscription-based services and products.
https://www.entrepreneur.com/article/308383/
NPS or Net Promoter Score, is a tool used by businesses and entrepreneurs to measure the loyalty of their customers. By conducting an NPS survey, you can learn more about who your customers are, how they feel about your service, and what you can do to improve it.
NPS has become an extremely popular metric among companies both large and small. In fact, according to Bloomberg, two thirds of Fortune 1000 companies are using it today. Business owners are aware of the importance of getting to know their customers in order to satisfy their needs, and nowadays there are different ways to build customer loyalty and measure it.
So, what is NPS, and how can it help your business? Let’s take a closer look at how this tool can change the way you do business.
https://www.businessfirstonline.co.uk/articles/6-things-need-know-net-promoter-score/
The Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and once again, the same answer came out on top.
https://www.superoffice.com/blog/customer-experience-strategy/
There are many customer experience journey maps in the world – beautiful ones, ugly ones, complicated ones, intriguing ones, short ones, long ones and some more impressive ones than others. What does amaze me though is how much focus there still is on processes and procedures and how little focus on emotions, feelings and values (for both internal and external customers). True, if the basics of procedures and processes are in place there might be less frustration for customers, but if this is the only consideration and looked at in isolation, I have a problem with it. Humans are more complex than this – systems are static and can usually be fixed, but add humans into the mix and things gets complicated. Its messy and un-predictive, but herein lies the secret…
http://customerthink.com/customer-experience-journeys-without-emotion-built-into-it-will-make-companies-cry-in-the-end/
Ever wonder what customers are saying about you? Want to improve customer relations and loyalty? Would great online reviews help your business? In a competitive marketplace, it’s critical to know exactly what your customers think. Online customer satisfaction surveys give you the feedback you need to keep customers happy and turn them into advocates.
https://www.surveymonkey.com/mp/customer-satisfaction-surveys/
It's no secret that an angry customer is a problem for all retail organizations. Not only is the individual unlikely to shop with you in the future, but when you add word-of-mouth to the equation, one person's negative experience can be easily amplified.
With traditional word-of-mouth reaching around 12 people, online and social networking word-of-mouth reaches a massive 69 times that, averaging around 825 people. To alleviate customer dissatisfaction, many successful businesses immediately look at their customer experience program — a logical approach in theory. After all, a CX program ensures regular surveying and internal alignment on the customer journey. So all of your customers will be happy, right? Unfortunately, it's not that easy.
https://www.retailcustomerexperience.com/blogs/how-to-turn-an-angry-customer-into-a-loyal-one/
Every business wants to create and maintain a loyal customer base. Tackling this challenge is done best by going directly to your customers and measuring their allegiance. Try one (or all) of these survey templates and keep up loyalty levels.
https://marketplace.mopinion.com/products-category/loyalty/
As a business owner, your primary goal is improvement—you’re constantly trying to re-invent your business strategies and ideals to make your company shine. A big part of this is reception: what do your customers think of your company?
The correlation between popular businesses and higher customer satisfaction is easy to see. It’s true that more people will flock to your company after hearing positive things from friends and family. It’s long been recognized that people remember negative experiences more easily, so what can you do to improve overall customer satisfaction? Let’s look at what you can do to make your company retain the loyalty and respect of your patrons.
https://customerthink.com/optimizing-your-business-to-improve-customer-satisfaction/
It’s safe to say that many small businesses today use just a few traditional measures to track business growth -- that is if they measure anything at all. Metrics like profit and loss, total sales, cash flow, gross margin and revenue growth rate are undoubtedly important. Today, however, these data points are no longer enough to compete effectively and establish a lasting business.
https://www.forbes.com/sites/forbesfinancecouncil/2017/12/14/small-businesses-its-time-to-go-deep-with-data/#4f0518ea33bf/
You face stiff competition for your customers. After all, they have more options today than ever. With a mere swipe of their phone, they can find someone new to do business with, and, whoosh, just like that, you’re history. Just like competing for that special gal or guy in your life, you’ve got to make yourself attractive and then keep working at your relationship.
How do you attract and court that special someone — in this case, a potentially long-term loyal customer?
https://www.usatoday.com/story/money/columnist/abrams/2018/02/07/time-show-your-customers-some-love/313589002/
