Do you know how much small and medium-size businesses (SMEs) contribute to total GDP growth? This segment, comprised of your friends, moms, dads, and others is an enormous contributor to the general welfare of our communities.
https://customerthink.com/are-small-businesses-missing-out-on-customer-experience-as-a-way-to-grow/
It’s safe to say that many small businesses today use just a few traditional measures to track business growth -- that is if they measure anything at all. Metrics like profit and loss, total sales, cash flow, gross margin and revenue growth rate are undoubtedly important. Today, however, these data points are no longer enough to compete effectively and establish a lasting business.
https://www.forbes.com/sites/forbesfinancecouncil/2017/12/14/small-businesses-its-time-to-go-deep-with-data/#4f0518ea33bf/