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  1. Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements. But it raises some issues as well.
    https://customerthink.com/will-gdpr-hurt-customer-data-platforms-and-the-marketers-who-use-them/
    Comments - Voting 0
  2. Technology start-ups require sound marketing goals as part of the overall business plan. This ensures new business, which is a source of revenue to cover operational expenditure. Startups offering software as a service, SaaS, need to employ a distinct marketing strategy to break into the highly competitive industry.
    https://mopinion.com/winning-strategies-to-grow-a-saas-startup/
    Comments - Voting 1
  3. A great many companies continue using market research institutes that collect data through extended surveys in order to evaluate their websites. Every quarter, a bulky power point presentation then puts forward the collected data and analyses mishaps and improvement actions.
    https://mopinion.com/without-real-time-insights-you-lose-customers/
    Comments - Voting 1
  4. Content largely defines the success of your business, so why wouldn’t you make it a priority to have the best website content out there? Content performance surveys are the perfect way of keeping things like product content, online support features and blog posts in tip-top shape.
    https://marketplace.mopinion.com/survey-templates/embedded-survey-yes-no-website-content/
    Comments - Voting 0
  5. “We care deeply about our customers.” “We put our customers first.” Or: “We ❤️ our customers.”

    You’ve probably seen more than a fair share of brands use these taglines or some other similar phrase in order to profess their undying, indissoluble love for their customers. They pop it into their office reception areas, YouTube ads, business cards, staff lapel pins, About Us pages, social media bios, email signatures.
    http://customerthink.com/your-2018-customer-feedback-cheat-sheet/
    Comments - Voting 0
  6. What we are doing right and wrong that truly matters to our customers and to prospective customers?
    https://www.forbes.com/sites/micahsolomon/2016/04/04/your-companys-survival-depends-on-the-right-customer-experience-feedback-heres-how-to-get-it/#4f94e76b7eef/
    Comments - Voting 0
  7. The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we can’t help but notice that many of these same businesses are missing one important element in their strategies. Sure, they’ve optimised their mobile apps, set up various discounts and promotions to reel customers in, and updated their merchandising strategies…But what about the customers? How are they experiencing the holiday rush? Are there certain funnels in which they’re struggling?
    https://mopinion.com/tis-the-season-for-customer-feedback-heres-why/
    Comments - Voting 0
  8. Data management platforms, or DMPs (which is ‘agnostic’ and plugs and plays with any system) allow marketers to personalise at scale, with the flexibility they need: they can orchestrate messages in real-time across any platform, from a cutting edge smartwatch to an ancient CRM system.
    https://mopinion.com/humanising-marketing-with-data-management-platforms/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.