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  1. Getting useful customer feedback is not nearly as difficult as it sounds–here’s a few strategies the genius product teams at companies like Etsy, Facebook, and Pardot have used to capture actionable customer feedback:
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  2. Feedback can help cultivate certain behaviors and bring awareness to the things that need work. In theory, feedback is a great opportunity for change. In reality it can be a scary thing for people.
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  3. Every business owner knows that one of the best ways to improve your business is to listen to what your customers have to say about you.
    Perhaps you've followed that wisdom and held focus groups, fielded surveys, and conducted conjoint analyses. Done correctly, these can all be effective tools. But sometimes, to get richer insights, you need to take some not-so-obvious routes.
    Here are five of our secret listening tools that have yielded real results.
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  4. Ever experience really lousy customer service and wonder why that company doesn't make some serious changes? Make sure you aren't that company -- always seek ways to improve customer satisfaction. Any business's success rides on quality customer service interactions. Studies have shown that 64% of customers have made future purchases from a company's competitor after experiencing bad customer service, so make sure to read up on these five tips and tricks to achieve good customer service.
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  5. Creating a useful customer survey is no easy task, but it's worth pursuing. Few other forms of feedback allow you to gather such a large volume of data so quickly on any set of questions. Today we’ll look at some proven ways to turn your surveys into a reliable source of insightful customer information.
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  6. How exactly do you encourage customers to leave reviews? Here, we’ll tackle the ins and outs of customer reviews, including the many benefits and how to set up a review system for your retail site.
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  7. While listening to customers is fairly simple (and fun!), using it to inform product planning is much more complex. Integrating customer feedback requires executive alignment, commitment to community, and a solution that is both simple to use and rich in information to help product managers plan effectively. Sound daunting? Well, we’re here to help because today we’re sharing some of the tips and tricks we’ve learned while building our listening machine.
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.