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  1. Everyone knows reviews are important; so then why do so few actually take the time to create a strategy to capture the reviews consistently? If you work in any local or service-focused business, you can't afford to not get reviews from every client you serve. And if your business sells products online, you've got to ensure every place your product is sold has high-quality reviews.
    https://www.entrepreneur.com/article/310899/
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  2. Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
    https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
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  3. Reviews, comments, and testimonials from customers have become an important currency in the world of ecommerce, and it’s vital that you understand how to leverage this feedback. For one, customer feedback can help you grade your business on performance in terms of products, services, and customer service. However, you can also use feedback to demonstrate that you’re a trustworthy company, and help encourage new customers to trust you with their business.
    http://gotvantage.com/importance-leveraging-customer-feedback/
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  4. In today’s Internet-driven world, customers have more power than ever.

    If customers have a positive customer experience, they will share this experience with friends, family and connections, which in turn can lead to new business. All at zero cost.
    https://www.superoffice.com/blog/customer-complaints-good-for-business/
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  5. Getting feedback is the right thing to do, everybody can agree on that. At every workshop I have ever conducted, 100% of participants agreed that customer feedback is essential. In reality, though, very few companies solicit feedback, and even fewer actually use it. Feedback you don't listen to isn't feedback, it's a wasted opportunity.
    https://www.geberconsulting.com/news/the-importance-of-customer-feedback/
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  6. Sharing customer feedback has revolutionised the foundations of marketing. Nearly 9 out of 10 consumers check online reviews before making a purchase. This free and public way for customers to express themselves is an undeniable game-changer. One thing is for sure—marketing directors can no longer ignore customer feedback.
    https://business.critizr.com/en/blog/why-is-customer-feedback-important-for-marketing-purposes/
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  7. If you run your own business, I know you do your best to please your customers, satisfy their needs, and to keep them loyal to your brand. But how can you be sure that your efforts bring good results? If you do not try to find out what your clients actually think about your service or your product, you will not be able to give them the best customer experience. It’s why their opinions about their experience with your brand are helpful information that you can use to improve your business to fit their needs more accurately.
    https://brewsurvey.com/blog/customer-feedback-important-business-6-reasons/
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  8. Customer feedback, whether negative or positive, is remarkably beneficial to a company. It provides you with valuable insight which you can use to improve your products, services, and the overall customer experience.
    https://adsoup.com/why-is-customer-feedback-important/
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  9. If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering customer feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. As focuses shift to improving this experience, continuous feedback will be required.
    https://www.forbes.com/sites/danielnewman/2018/04/10/want-better-customer-experience-combine-crm-and-customer-feedback/#3d6f6cb03fbb/
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  10. Customer inputs sometimes become the most important critiques of your work. They are like mirrors and always give a true feedback. Carrying out usability testing with them is not enough till you seek their feedback and use the feedback to analyze your product design and also incorporate the changes that have recommended.
    http://atrybox.com/importance-of-customer-feedback/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.