Analyzing your website can give you many insights into what your customers like or don’t like. But sometimes it’s not enough. Wouldn’t it be better if you could just ask them and get straight answers from them?
Yes, we’re talking about customer feedback.
Why Customer Feedback Is Important?
Anyone who owns or runs an eCommerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback.
https://www.optimonk.com/blog/15-ways-e-commerce-websites-get-customer-feedback/#.W3_CsC2iHq1/
Analyzing your website can give you many insights into what your customers like or don’t like. But sometimes it’s not enough. Wouldn’t it be better if you could just ask them and get straight answers from them?
https://www.optimonk.com/blog/15-ways-e-commerce-websites-get-customer-feedback/#.W2g6etgzZmB/
It’s a highly competitive environment out there, where there's a constant and never-ending struggle that every agency manager, director or owner has to face.
That struggle is to keep a balance between delivering profit against delivering outstanding customer service.
https://www.estateagenttoday.co.uk/features/2018/7/seven-reasons-why-customear-service-should-be-at-the-heart-of-everything-you-do/
To create good customer service, you first need to know what needs improving. Customer feedback is your go-to source of knowledge in this case. It’s the gas that will keep your customer service machine rolling in the right direction.
https://www.livechatinc.com/blog/get-customer-feedback/
Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. You’re measuring NPS and CSAT, and real-time alerts are coming in. That’s great! All signs point to a successful Voice of Customer (VoC) program.
But wait!
Do your customers know that you’re actually listening to them?
https://www.peoplemetrics.com/blog/are-you-there-company-its-me-your-customer/