The opinions of your customers are important; they can tell you what they love about your business and they can also tell you what areas need improvement. So, collecting customer feedback is necessary if you want to increase customer retention and grow your business.
http://customerthink.com/how-to-collect-customer-feedback-on-social-media/
Analyzing your website can give you many insights into what your customers like or don’t like. But sometimes it’s not enough. Wouldn’t it be better if you could just ask them and get straight answers from them?
https://www.optimonk.com/blog/15-ways-e-commerce-websites-get-customer-feedback/#.W2g6etgzZmB/