Following more revelations about fraudulent customer reviews, how can your business benefit from online reviews without falling foul of the fakes?
A BBC investigation has revealed that fake online reviews are being openly traded on the internet.
https://www.mycustomer.com/experience/voice-of-the-customer/customer-reviews-best-practices-to-beat-the-frauds-and-build-trust/
There’s a company X that collects customer feedback. Company X prefers the Net Promoter Score® (check outthis guide on Net Promoter Score to find how you can use it for your company), yet it could be any other metric. They ask the very familiar NPS question: “How likely is it that you would recommend brand » to a friend or colleague? (on a scale from 0 to 10)” after each customer purchase or interaction. But guess what? The company X doesn’t ask why the customers are giving the score. A number, a score is all what they track.
https://customerthink.com/customer-feedback-is-much-more-than-a-score/
An angry customer is a business nightmare, right?
Wrong.
An angry customer is a business opportunity.
If you handle your complaints process right, you can transform an angry customer into a brand advocate and a high-value return customer. Marketing professors Michael McCullough and Sundar Bharadwaj talk about something they call the service recovery paradox, which they define as:
The result of a very positive service recovery, causing a level of customer satisfaction and/or customer loyalty even greater than that expected if no service failure had happened.
Your customers come to you to get their problems solved, and a customer with a complaint is handing you a golden opportunity to show how you excel at that.
Here’s how to make that happen.
https://www.livechatinc.com/blog/turn-customer-wrath-into-wins/
Online customer reviews can make or break your business. Entrepreneurs find it a priority to learn to react to people’s feedback, both positive and negative.
http://customerthink.com/7-effective-ways-to-respond-to-customers-feedback/
Bill Gates once famously said “Your most unhappy customers are your greatest source of learning.”
While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). Prevention, as always, is the best medicine. With that in mind, here are 7 of the most common customer feedback nightmares Product Managers face and a few sharp strategies for avoiding them.
https://community.uservoice.com/blog/customer-feedback-nightmares/
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