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  1. Many people have a misconception about accessibility: that it’s an “optional extra”—as if people with disabilities were not in the same crowd as the average user or learner.
    https://www.washington.edu/doit/importance-user-feedback/
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  2. Customer inputs sometimes become the most important critiques of your work. They are like mirrors and always give a true feedback. Carrying out usability testing with them is not enough till you seek their feedback and use the feedback to analyze your product design and also incorporate the changes that have recommended.
    http://atrybox.com/importance-of-customer-feedback/
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  3. If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering customer feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. As focuses shift to improving this experience, continuous feedback will be required.
    https://www.forbes.com/sites/danielnewman/2018/04/10/want-better-customer-experience-combine-crm-and-customer-feedback/#3d6f6cb03fbb/
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  4. Customer feedback, whether negative or positive, is remarkably beneficial to a company. It provides you with valuable insight which you can use to improve your products, services, and the overall customer experience.
    https://adsoup.com/why-is-customer-feedback-important/
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  5. Your customers should change your business.

    In the service industry, customers rule. After all, you’re cleaning their homes, maintaining their lawns, and improving their buildings.

    Then why is it that businesses ignore four out of five complaints?

    Let’s take a look at some of the cold hard facts surrounding customer feedback, and explore the value of applying that feedback to real change in the service industry.
    https://blog.dwyergroup.com/the-importance-of-customer-feedback/
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  6. Customer feedback is super important for any business trying to sell their products. Feeback insights are valuable to the decision making process whether they are positive or negative. Top companies are successful because they consistently conduct surveys to further improve upon their product and business. Without any feedback, companies will miss the possibility of meeting the product needs of consumers.
    https://blog.yesinsights.com/three-reasons-why-customer-feedback-is-important/
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  7. If you run your own business, I know you do your best to please your customers, satisfy their needs, and to keep them loyal to your brand. But how can you be sure that your efforts bring good results? If you do not try to find out what your clients actually think about your service or your product, you will not be able to give them the best customer experience. It’s why their opinions about their experience with your brand are helpful information that you can use to improve your business to fit their needs more accurately.
    https://brewsurvey.com/blog/customer-feedback-important-business-6-reasons/
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  8. Sharing customer feedback has revolutionised the foundations of marketing. Nearly 9 out of 10 consumers check online reviews before making a purchase. This free and public way for customers to express themselves is an undeniable game-changer. One thing is for sure—marketing directors can no longer ignore customer feedback.
    https://business.critizr.com/en/blog/why-is-customer-feedback-important-for-marketing-purposes/
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  9. Getting feedback is the right thing to do, everybody can agree on that. At every workshop I have ever conducted, 100% of participants agreed that customer feedback is essential. In reality, though, very few companies solicit feedback, and even fewer actually use it. Feedback you don't listen to isn't feedback, it's a wasted opportunity.
    https://www.geberconsulting.com/news/the-importance-of-customer-feedback/
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  10. Whenever or however you do any new things, you must know that it’s very necessary to know from your customers what you did is right or wrong. Your customer who uses your product will be the best person to tell you whether it works or not. So the smartest thing to do is gathering precious feedback from your customers to improve not only your product offerings or services but also the way your brand is perceived.
    https://www.revechat.com/blog/importance-customer-feedback-online-business/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.