If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and you’re well aware of what it can do for your websites and mobile apps – as well as your brand as a whole. However, for you (and most other organisations), it’s not a question of whether you should start collecting and analysing customer feedback, but rather how to get your teams on board with the idea and contributing to the effort.
Here is our 3 step process for getting your team on board with customer feedback.
https://mopinion.com/getting-your-team-on-board-with-customer-feedback/
Launching a business is incredibly exciting, particularly if you’re fresh to the world of entrepreneurialism. Everything feels raw and vital: a bright future is ahead of you, and you’re ready to chart the course of your destiny. However… it isn’t that simple. Whether you’re planning to sell products or offer a service, you’re going to be dealing with customers — which means taking all the ideas that you’ve kept private and subjecting them to broad scrutiny.
https://mopinion.com/what-new-business-owners-always-get-wrong-about-customer-feedback/
The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
https://mopinion.com/what-is-a-customer-feedback-metric/
Enterprise Feedback Management Software(EFM). Interestingly enough, in a highly competitive market where your competitors are just a click away, we’re seeing that some organisations still haven’t embraced EFM. In fact, according to Destination CRM, only 42% of organisations are using one or more technologies to back their VoC programmes. So why haven’t they all jumped on the bandwagon? Could this perhaps be a matter of not knowing which software to employ? Then we’ve got your covered.
https://mopinion.com/enterprise-feedback-management-efm-software/
Mopinion is proud to announce the launch of its very own survey marketplace! It’s the perfect way to learn more about the ingredients needed to create and employ powerful online surveys. Choose from one of our eight survey template categories and access nearly thirty live template examples, a list of benefits for each survey, and advice on which questions to use.
https://marketplace.mopinion.com/survey-templates/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
Analyzing user behavior can play a pivotal role in converting a lead to a customer. The more you know about your potential customers, the better you can predict (and create) the right message for them, and increase the chance of conversions.
User behavior analytics helps you identify how visitors behave at various touch points and give specific insights into their behavior patterns. Armed with this information you can segment your leads based on common characteristics, personalize promotional activities and improve their overall user experience.
https://www.martechadvisor.com/articles/marketing-analytics/how-to-improve-conversions-using-behavioral-analytics/
You are thoroughly convinced that market research is a great thing and extremely important to undertake. But despite this fact, you also need to consider that it doesn’t have the same impact on your bottom line and your team’s happiness and contentment as customer feedback does – that is when you apply the right kind of machinery to achieve customer feedback.
So, you put into place a wonderful customer feedback system. But can you also transform that information into something you can act upon? All of us intelligent beings realize that customer insights are instrumental to better our product designs and improve considerably apart from growing and making more money. Hence, there is a need to look at some customer feedback apps that aid in developing a strategy and help in enhancing the product.
https://customerthink.com/making-customer-feedbacks-actionable-the-fun-way/
As a product manager, you need customer feedback at every stage of the product development lifecycle to inform your product decisions and help you establish a foolproof product strategy.
Before you even have customers, feedback can be incredibly valuable to you. Before a single line of code is written, feedback from real people can help you validate your concept, size up the market, and estimate potential demand. Before shipping your product, feedback can validate whether you’re actually solving the problems you set out to solve and help ensure your product positioning and messaging are effective. As soon as your product has been released out into the wild, customer feedback can help you not only find bugs and technical issues, but also navigate those difficult “what should we build now?” decisions and prioritize your product roadmap as effectively as possible.
https://www.productplan.com/customer-feedback-new-product/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
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