eringilliam

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  1. If you’re not actively gathering customer feedback—and acting on this feedback—you’re losing out. Why? The happier you make your customers, the more likely it is that you’ll retain them. Bearing in mind that it’s six to seven times more expensive to acquire a new customer than it is to retain an existing one, I’d say you should definitely invest your time and effort into making the most of your customer feedback.
    https://www.allbusiness.com/5-ways-customer-feedback-can-help-beat-competition-115931-1.html/
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  2. You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
    https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop-2/
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  3. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
    https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop/
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  4. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here.
    https://mopinion.com/5-ways-to-get-more-from-your-website-feedback-tool/
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  5. As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive. Here are five ways to do just that:
    http://www.cogointeractive.com/onlinemarketingblog/5-ways-to-turn-negative-feedback-into-a-positive/
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  6. Startup life can get pretty intense. Most of the time teams work in a zoomed-in mode, and it’s very easy to lose perspective and disconnect from the people you are actually building for. When real pains are replaced with your assumptions, product development can go astray. If you feel like you don’t know who’s on the other side of the screen anymore, schedule in a couple of days to talk to your users. Below I will share 5 ways in which user feedback helped us stay on track at different stages of building a startup.
    https://medium.com/swlh/5-ways-to-use-customer-feedback-to-drive-your-product-development-cdfbe16ac7a0/
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  7. There's thousands of blog posts, podcasts, and videos giving advice on how to grow an eCommerce business. It can be overwhelming (to say the least) and leave you feeling even more unsure about what you should focus on.

    In order to break through the information overload and become clear on the specific things that you can improve in your business, you only need to listen to one person: your customer! Doing so pays you back in multiple ways: you’ll improve the overall shopping experience, get marketing and product ideas that you never would have thought of, and increase customer loyalty.
    https://blog.boldcommerce.com/6-highly-effective-ways-to-get-customer-feedback/
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  8. Dale Carnegie once said that “a person’s name is to that person the sweetest and most important sound in any language.” This is the same reason why you see companies and brands address you by your first name in their promotional emails.

    Personalization can be a powerful tool when used right. Marketers have been using this strategy for decades to improve their marketing efforts.

    In fact, research shows that personalized email campaigns receive 29 percent higher email open rates and 41 percent higher click-through rates than ordinary emails. Needless to say, if you still haven’t implemented personalization in your marketing strategy, you’re missing out. Here’s why.
    https://www.business2community.com/marketing/6-reasons-personalization-makes-marketing-better-02027945/
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  9. NPS or Net Promoter Score, is a tool used by businesses and entrepreneurs to measure the loyalty of their customers. By conducting an NPS survey, you can learn more about who your customers are, how they feel about your service, and what you can do to improve it.

    NPS has become an extremely popular metric among companies both large and small. In fact, according to Bloomberg, two thirds of Fortune 1000 companies are using it today. Business owners are aware of the importance of getting to know their customers in order to satisfy their needs, and nowadays there are different ways to build customer loyalty and measure it.

    So, what is NPS, and how can it help your business? Let’s take a closer look at how this tool can change the way you do business.
    https://www.businessfirstonline.co.uk/articles/6-things-need-know-net-promoter-score/
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  10. Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems.
    https://www.apptentive.com/blog/2017/06/06/6-tips-for-better-mobile-customer-feedback/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.