Dale Carnegie once said that a persons name is to that person the sweetest and most important sound in any language. This is the same reason why you see companies and brands address you by your first name in their promotional emails.
Personalization can be a powerful tool when used right. Marketers have been using this strategy for decades to improve their marketing efforts.
In fact, research shows that personalized email campaigns receive 29 percent higher email open rates and 41 percent higher click-through rates than ordinary emails. Needless to say, if you still havent implemented personalization in your marketing strategy, youre missing out. Heres why.
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