Every business owner knows that one of the best ways to improve your business is to listen to what your customers have to say about you.
Perhaps you've followed that wisdom and held focus groups, fielded surveys, and conducted conjoint analyses. Done correctly, these can all be effective tools. But sometimes, to get richer insights, you need to take some not-so-obvious routes.
Here are five of our secret listening tools that have yielded real results.
https://www.inc.com/charlie-graham/customer-feedback-tricks.html/
Brand loyalty is one of the most difficult assets for a business to attain. Or, at least it was. We used to have to rely on customers having a great experience with our product/service, or with our employees. Now, we can give them a great experience, but most businesses still haven’t figured out how to do it.
https://blog.kissmetrics.com/increasing-customer-ltv-and-loyalty/
Customer feedback might seem like just a “nice-to-have” marketing asset, but it’s one of the most powerful tools B2Bs use in effective customer marketing. It’s not biased; it uses language that resonates with customers; it’s honest...
https://marketeer.kapost.com/customer-marketing-feedback/
Most companies survey their customers. Whether its a periodic “relationship” or Net Promoter type of survey, an ongoing “transactional” survey that requests feedback following a customer interaction, or even a market research study, companies seem to love surveys!
Take a step back and evaluate if your customer feedback process is effective.
http://waypointgroup.org/best-practices-in-customer-surveys-does-your-survey-add-value/
Happy customers become repeat customers. They can also transform into veritable brand ambassadors, spreading the good news about your services and products to their friends, family and co-workers. For that reason, aiming to make your customers happier is much more than a noble, human endeavour. It actually makes smart business sense.
http://inoutput.io/articles/business/the-power-of-asking-your-customers-for-feedback/
Nevertheless, before you start gathering feedback, you should be clear about your intentions for getting your customers’ insights. Make sure to design a process that will produce the kind of results you want to get. Furthermore, you need to define how you plan to use the data you’ll be collecting.
There are different methods of collecting feedback as well, and you should be able to determine which channel is best suited for your goal. Here are seven ways to gather feedback from your customers.
http://20four7va.com/client-tips/7-effective-methods-collect-customer-feedback/
When it comes to user-generated content, both B2B and B2C brands are seeing impressive results. You may recognize some of these examples on the B2C side. Brands like Red Bull and GoPro have built their brands around user-submitted videos and photos. Starbucks collected 1,200 customer submissions on Instagram with its holiday cup design contest. And T-Mobile said it received 80,000 breakup letters from customers in response to its campaign to get people to switch over from their competitors...
https://marketingland.com/user-generated-content-customer-feedback-can-strengthen-value-proposition-198130/
The premise behind customer feedback is that it helps you adapt to what the customer finds valuable, ensuring you are building “the right product.” In order to make that customer feedback useful, it is important to get feedback from the right customers and incorporate it in a timely basis. If no customers are attending the demos or no demos are occurring, I have to ask: What are you adapting to?
https://www.techwell.com/techwell-insights/2015/10/importance-customer-feedback-building-right-product/
Improve your customers' experience by learning the four R's of feedback.
https://www.inc.com/articles/2000/07/19679.html/
Collecting customer feedback is crucial, but there’s more to capturing the voice of the customer (VoC) than compiling readily available data and dropping it into a spreadsheet.
https://www.cmswire.com/customer-experience/voice-of-the-customer-decoded-4-tips-to-make-the-most-of-feedback/
