Data shows that customers expect to be interacted with, and those interactions heavily influence retention. 51% of consumers expect companies to ask them for feedback directly, which may explain why the volume of feedback is low for companies who don’t bother asking. Unprompted, companies typically only hear from ~1% of their customers. Not only do customers expect it, it’s also a strategic investment—we’ve found that simply interacting with customers and gathering mobile customer feedback can increase three-month retention by as much as 400%.
https://www.business2community.com/mobile-apps/more-mobile-customer-feedback-more-revenue-02080122/
In this article, the author discusses 6 strategies that will help to raise your NPS and generate more revenues as a result of higher customer satisfaction.
https://solvvy.com/detractors-vs-promoters-improve-nps/
