For retailers with a yesterday mindset this holiday season every day is a potential “bleak Friday.” Reflecting larger cultural trends, the retail world is changing in ways that constantly challenge conventional assumptions about how to reach consumers.
Simply put, retailers no longer call the shots. “Demand once had to walk to supply,” says industry analyst Brian Kilcourse, a managing partner at RSR Research. “Now supply needs to move toward demand.”
http://forbes.com/sites/esri/2019/12/16/how-to-build-the-perfect-customer-experience-during-the-holidays/#49dae762170d/
With New Year’s sales happening all around us, it's critical to implement customer-retention strategies that will keep your buyers loyal beyond peak revenue periods. After all, why should Amazon be the only retailer or e-commerce brand to grab so much of the sales?
http://entrepreneur.com/article/344334/
