Putting customers’ needs before a brand’s self-interest is not an easy thing to do. But brands that do not address customer feedback and shift business strategies accordingly are missing an opportunity, according to Michele Silvestri, EVP and chief design director at GTB.
https://www.thedrum.com/news/2017/09/01/how-brands-can-use-technology-fix-the-customer-feedback-loop-brand-love-stories/
Once the feedback is collected, here are a few ways to use this information to improve your business and measure customer satisfaction...
https://www.fleetmatics.com/resources/article/4-ways-to-use-customer-feedback-to-improve-your-business/