Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience.
http://blog.clientheartbeat.com/why-customer-feedback-is-important/
Do you know what your customers really think about your services? Many of the surveys for clients are flawed in such a way as to prevent the collection of useful feedback.
The following article will help you assess and improve your feedback processes
http://www.nkarten.com/feedbk.html/
How do we know our customers are happy? How can we find out if we’re doing a good job? Or maybe more importantly, how can we find out if we’re doing a bad job?
https://www.forbes.com/sites/shephyken/2016/07/16/nine-ways-to-get-customer-feedback/#5a5319ec32e2/
A customer satisfaction survey is a metric that helps companies and/or employees gauge the satisfaction level of their customers. In short, it is a questionnaire that is sent out to customers asking them about their experience. Depending on how the survey is designed, customers can convey their opinions by providing ratings, answering multiple choice questions, by filling out text boxes, or even by giving vocal feedback.
https://www.comm100.com/blog/promote-customer-satisfaction-survey.html/
When you do a Google search, you’ll come across many various customer satisfaction metrics and tools to measure them. But where to start? What exactly do you need to know? How will you get the insights that are useful?
https://surveyanyplace.com/10-metrics-to-measure-customer-satisfaction-the-right-way/
Customer satisfaction is difficult to measure due to several reasons. Counting on customer satisfaction owing to their feedback is not the case because most people prefer keeping quiet when satisfied.
http://www.insightsfromanalytics.com/blog/bid/391487/How-to-Measure-Customer-Satisfaction/
Ever experience really lousy customer service and wonder why that company doesn't make some serious changes? Make sure you aren't that company -- always seek ways to improve customer satisfaction. Any business's success rides on quality customer service interactions. Studies have shown that 64% of customers have made future purchases from a company's competitor after experiencing bad customer service, so make sure to read up on these five tips and tricks to achieve good customer service.
https://www.livegenic.com/5-tips-and-tricks-to-improve-customer-satisfaction/
Customer experience experts have created measurement systems to track customer satisfaction, customer effort score and net promoter score. But there is one area that has been more difficult to translate into a simple metric. Customer Emotion. How do your customers actually feel? How do you measure emotion in customer experience?
http://customerthink.com/how-to-measure-emotion-in-customer-experience/
Once the feedback is collected, here are a few ways to use this information to improve your business and measure customer satisfaction...
https://www.fleetmatics.com/resources/article/4-ways-to-use-customer-feedback-to-improve-your-business/
As customers and consumers, you and I now have many ways to tell suppliers what we want, when, how and to give them feedback on their performance as suppliers. Clues from our website navigation patterns, social “likes”, trolley abandons, and even instant chats, together with in-person conversations make up the rich spectrum of omnichannel experiences. But not all suppliers seem able to use this information effectively. My colleagues and I advise marketing leaders on analytics that can sort through all this useful information, but the frequent surprise is how some teams lose themselves in the detail. Often, teams seem to find it challenging to stay true to be the basic job at hand - using information from customers in the best way to drive growth, customer satisfaction and profits.
https://blogs.sas.com/content/hiddeninsights/2018/01/30/harnessing-customer-feedback/
