Social media is intrinsic to our daily lives, on average we spend nearly 200 minutes per day scrolling through news feeds, posting photos, liking comments and sharing our experiences. As we shift to look at the business value of social media, it provides marketers with the opportunity to access customer feedback.
http://marketingtechnews.net/news/2020/jan/21/three-key-ways-social-listening-can-improve-your-customer-marketing/
In addition to no longer having a choice on whether they need a digital strategy, most business owners are almost incapable of being experts in their field while being experts in social and digital media. Social and advertising platforms experience constant changes that have potential to alter the success or failure of a campaign if left unmanaged. That's why it's so important to hire or outsource a dedicated digital marketing team.
https://www.forbes.com/sites/forbesagencycouncil/2018/02/21/is-your-digital-marketing-team-prioritizing-these-five-critical-brand-components/#21594a3a616f/
