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  1. In this infographic, we take a closer look at the overall volumes of feedback per industry and how the private and public sectors compare as well as some other interesting figures.
    https://mopinion.com/online-feedback-volumes-per-industry/
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  2. The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online customer journey for tech companies can be quite complex.
    https://mopinion.com/online-customer-journey-tech-companies/
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  3. When it comes to delivering great customer experiences, digitally native and direct-to-consumer (DTC) businesses have significantly innovated the ecommerce model: They have used data to enhance the customer experience at every step along the purchase journey. In addition to offering products and services that people want, these companies understand that delivering consistency and engagement is critical to converting customers. A company focused on a quality digital experience across all channels also comes across as brand authentic and is often better equipped to maintain long-term relationships with customers.
    http://cmswire.com/customer-experience/what-dtc-companies-know-about-delivering-great-customer-experiences/
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  4. There’s no denying the rise of direct-to-consumer (DTC) brands. After all, these companies have created a competitive advantage in today’s retail space. A lot of it boils down to how well DTC brands have focused on building meaningful relationships with their customers, and more importantly, maintaining them.
    http://forbes.com/sites/forbesagencycouncil/2020/01/17/what-enterprise-software-companies-can-learn-from-consumer-brands/#6cb92c0f14fa/
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  5. Data scientists can use sketches or prototypes to get user feedback, just the way product designers do. Although there’s a fog of ambiguity that descends during the exploratory data analysis phase, using the designer’s trick of making data visual helps your brain see patterns that suggest a few ways forward.
    https://hbr.org/2018/03/what-happens-when-data-scientists-and-designers-work-together/
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  6. Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.
    https://mopinion.com/one-script-for-all-your-feedback-buttons/
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  7. The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
    https://mopinion.com/what-is-a-customer-feedback-metric/
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  8. A website feedback button is a tab or icon that is used to collect feedback from online visitors and customers while they are on your website. These buttons are usually located on the side or at the bottom of a web page so that they are easy for the visitor to find. In order to submit feedback, visitors click on the feedback button and an online feedback form will appear.

    To understand the real value of a website feedback button it’s a good idea to learn how they work and the various benefits they can offer your business.
    https://mopinion.com/what-is-a-website-feedback-button/
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  9. With a website feedback tool you can dig deeper into the minds of your website visitors. A website feedback tool helps collect qualitative insights about the visitor, such as the visitor’s review of the website and where he/she is experiencing problems. A website feedback tool also makes it possible to interact with your visitors.
    https://mopinion.com/what-is-a-website-feedback-tool/
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  10. An exit feedback form is an online tool used to reveal why visitors are leaving a website, especially at crucial moments. For example, when visitors abandon their activities in various ordering funnels or other conversion points on the website. This includes shopping cart abandonment, one of the most common among online visitors.
    https://mopinion.com/what-is-an-exit-feedback-form/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.