Gathering customer feedback seems like a no-brainer now. Every company does it to a lesser or greater extent.
Businesses spend thousands on setting up various customer feedback channels: surveys, emails, reviews, rates.
Is it worth it? It definitely is if you know how to act on the customer feedback you get.
https://www.livechatinc.com/blog/customer-feedback/
An angry customer is a business nightmare, right?
Wrong.
An angry customer is a business opportunity.
If you handle your complaints process right, you can transform an angry customer into a brand advocate and a high-value return customer. Marketing professors Michael McCullough and Sundar Bharadwaj talk about something they call the service recovery paradox, which they define as:
The result of a very positive service recovery, causing a level of customer satisfaction and/or customer loyalty even greater than that expected if no service failure had happened.
Your customers come to you to get their problems solved, and a customer with a complaint is handing you a golden opportunity to show how you excel at that.
Here’s how to make that happen.
https://www.livechatinc.com/blog/turn-customer-wrath-into-wins/
Recently, when I was checking what’s new on Linkedin, I came across an interesting post. One of the Customer Service Champions members asked a question:
Why are Customer Support and Customer Service not important to early-stage startups?
She described a chat she had with a founder of a startup about starting a job with them. When she mentioned company’s bad reviews on social media, the founder responded that they were too busy to focus on such an insignificant problem.
Whoa, I said to myself.
https://www.livechatinc.com/blog/questions-customer-feedback-survey/
Reviews are a powerful marketing tool and a source of unstructured feedback. The more you collect, the easier it is to quickly identify and solve product issues and uncover patterns.
We’re all well aware of the fact that reviews are a pretty big deal. 97% of online shoppers say they’re influenced by reviews, and another 88% say that reviews are the most important factor when it comes to making a purchasing decision.
For brands, reviews are a powerful marketing tool and a source of candid feedback. The more you collect, the easier it is to quickly identify and solve product issues, uncover patterns, and pick up on the things that inspire rants and raves among customers.
Here, we’ll go over some ways that you can get customers to leave more (positive) reviews.
https://www.business2community.com/marketing/10-ways-to-increase-online-reviews-02239159/
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