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  1. What's the best way to seek customer feedback through surveys? Is it creating the right questions? Is it choosing the right audience? Is it offering rewards for participation? Well the answer is actually a little bit of each. Let's walk through the basics.
    https://www.digitaldoughnut.com/articles/2016/april/how-to-seek-customer-feedback-with-surveys/
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  2. Dale Carnegie once said that “a person’s name is to that person the sweetest and most important sound in any language.” This is the same reason why you see companies and brands address you by your first name in their promotional emails.

    Personalization can be a powerful tool when used right. Marketers have been using this strategy for decades to improve their marketing efforts.

    In fact, research shows that personalized email campaigns receive 29 percent higher email open rates and 41 percent higher click-through rates than ordinary emails. Needless to say, if you still haven’t implemented personalization in your marketing strategy, you’re missing out. Here’s why.
    https://www.business2community.com/marketing/6-reasons-personalization-makes-marketing-better-02027945/
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  3. This is a guest post by our friends over at Nicereply. Jakub Slámka will teach why it’s important to ace your next customer feedback survey and which mistakes to avoid. Read on for a great post!
    http://www.customerexperienceupdate.com/feedback/?open-article-id=7086334&article-title=4-mistakes-you-must-avoid-with-customer-feedback-surveys&blog-domain=kayako.com&blog-title=kayako/
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  4. Customer experience is hot on the agenda of most, if not all, businesses. In a world changing at dizzying speed, a single-minded focus on the customer is our defence against disruption. So why are so few doing it well?

    The reality is that customer experience often falls through the gaps. The Digital team are cranking on conversion, Marketing are trying to return value back to the business, and Operations are flat out keeping the train on the tracks. For the Exec, while great in theory, investing in customer experience can look expensive and risky. Sound familiar?
    https://www.wolffolins.com/how-to-drive-change-in-customer-experience/
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  5. Customer testimonials and reviews are becoming increasingly important in a homeowner’s decision-making process when hiring a builder, remodeler, or contractor. Most people won’t even see a movie or visit a restaurant without first reading reviews, so there’s no doubt they’re going to do extensive research when it comes to buying a new home or remodeling their current one.
    https://www.guildquality.com/blog/five-ways-customer-feedback-marketing/
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  6. As customers and consumers, you and I now have many ways to tell suppliers what we want, when, how and to give them feedback on their performance as suppliers. Clues from our website navigation patterns, social “likes”, trolley abandons, and even instant chats, together with in-person conversations make up the rich spectrum of omnichannel experiences. But not all suppliers seem able to use this information effectively. My colleagues and I advise marketing leaders on analytics that can sort through all this useful information, but the frequent surprise is how some teams lose themselves in the detail. Often, teams seem to find it challenging to stay true to be the basic job at hand - using information from customers in the best way to drive growth, customer satisfaction and profits.
    https://blogs.sas.com/content/hiddeninsights/2018/01/30/harnessing-customer-feedback/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.