I’ve always been intrigued when I hear customer success professionals refer to customer experience as customer success.
A lot of that has to do with the fact that customer success professionals believe customer experience is a subset of customer success. Customer Experience professionals, on the other hand, believe customer success is a subset of customer experience.
The Customer Experience vs. Customer Success debate has been an interesting one.
http://customerthink.com/is-2018-the-year-customer-experience-and-customer-success-converge/
Analytics goes hand in hand with today’s optimized customer experience strategy. Analytics is a tool that can be used at every step of the customer journey—from assessing and benchmarking customer support to gauging the voice of your customer for actionable business and product decision making. As predicted by Gartner, this year 50% of agent interactions will be influenced by real-time analytics.
https://www.teamhgs.com/blog/advantages-using-analytics-customer-experience/
"In this post, we outline a few key ways that retailers can step their customer experience game up to keep their customers happy, engaged, and loyal."
https://www.business2community.com/customer-experience/retailers-can-use-customer-experience-compete-amazon-02004104/
Customer experience offered by e-commerce companies has come a long way in the past 17 years. Here is a look at what are the latest technologies companies to keep customers coming back to their site.
http://www.computerworld.in/slideshow/customer-experience-king-ecommerce/
In 2017, I discussed the importance of a solid financial business case for investment in customer experience (CX). As we start a new year and reflect on the performance of the economy over the last 12 months – and look at the uncertainty ahead – this has never been truer. One of the best ways to understand their full business impact is to look at examples of success.
Virgin Money is a case in point.
https://www.mycustomer.com/experience/voice-of-the-customer/how-virgin-moneys-customer-feedback-strategy-helped-it-top-the/
Customer experience experts have created measurement systems to track customer satisfaction, customer effort score and net promoter score. But there is one area that has been more difficult to translate into a simple metric. Customer Emotion. How do your customers actually feel? How do you measure emotion in customer experience?
http://customerthink.com/how-to-measure-emotion-in-customer-experience/
I regularly do customer feedback surveys for competitive analysis purposes (full disclosure: ServiceDock is a CEM platform for multi-location businesses). For the most part, I am a genuine customer of the business when I do them and try to think as such, while also making notes on the survey solution. Some of these surveys can be extremely tedious and drawn out, but the most frustrating experience I frequently encounter is when I’m told that there is no chance of a follow-up on my feedback.
https://customerthink.com/closing-the-feedback-loop-should-be-a-goal-of-great-cem/
Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply couldn’t resist adding a little Halloween ‘flair’ to our blog. So – in light of the holiday – we want to emphasize several ways online feedback can prevent your customers from having a ‘scary’ customer experience!
But before we begin, it’s important that you become acquainted with the most common ‘horrors’ (or irritations) that online customers often encounter; horrors that can tarnish the customer experience and ultimately (if not resolved), put these customers off to your brand...
https://mopinion.com/3-ways-online-feedback-can-prevent-a-scary-customer-experience/
While gambling and games of chance are Nederlandse Loterij’s expertise, there’s one thing it doesn’t gamble with and that is providing a good customer experience. Maurice Meijers, Head of Online Design & Development at Nederlandse Loterij fills us in…
https://mopinion.com/customer-story-nederlandse-loterij-doesnt-gamble-with-customer-experience/
User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and customers alike – which means you’re going to need the answers to these questions if you want to succeed in achieving a good UX. A great way of learning more about the quality of the UX you provide is by testing and measuring it using User Experience Testing Tools.
https://mopinion.com/5-types-user-experience-testing-tools/
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