Exciting news! Mopinion has just released a brand new clip for ClickZ’s new video series – Tech Talks. In the series, senior leadership members from leading and innovative marketing technologies identify key market problems their software solves, how their software addresses this problem and what impact the software has on the market. In other words, an ‘under the hood’ look at the technology.
https://mopinion.com/en/mopinion-launches-tech-talk-on-clickz/
As a result of the current crisis, the last few months have brought major change to the way many companies operate. Most – if not all – employees were urged to work at home full time, which completely threw a wrench into their routines and communications, especially with other team members. Meanwhile many companies fared well despite the new circumstances. Their secret? Team Chat Tools. Thanks to team chat tools, time and distance no longer play a role. Teams can easily communicate with fellow team members in real-time, wherever and whenever.
https://mopinion.com/en/best-team-chat-tools-for-remote-work/
After much consideration, the Red Herring judging panel has announced its Top 100 Europe winners today, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. And we are proud to announce that Mopinion is among this group of winners.
https://mopinion.com/mopinion-2020-red-herring-top-100-europe-winner/?utm_content=buffer3e0de&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer/
Customers are all that really matter. You can build the slickest products in the world and offer seemingly amazing services, but if people aren’t buying and using them, it’s all for naught.
Internal stakeholders talk about customers all the time, but rarely beyond the anecdotal or hypothetical context. “I heard” or “I think” customers want something is about as deep as most folks go. But, to provide a solution that is valued, loved and appreciated, companies need a far deeper understanding of what customers really desire and care about. This insight can’t be stored in isolated pockets of the company, nor can organizations rely on a single “customer expert.”
https://community.uservoice.com/blog/how-to-foster-shared-understanding-of-customer-needs/
While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master these technical competencies either. The skills we’ll discuss in this article won’t put you in competition with your engineers or make you smarter than your system architects. But they WILL make you faster, more independent, and more knowledgeable about your product and your users.
https://community.uservoice.com/blog/technical-skills-every-product-manager-should-know/
COVID-19 threw a spanner in the works for the support team at Hiver and most of the world alike. With social isolation becoming the need of the hour, we transitioned into a remote team overnight. At the same time, we could not afford to leave our customers waiting when they reached out to us. It was imperative that we manage the transition seamlessly.
https://hiverhq.com/blog/how-hiver-remote-work/
There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints. And while Jira can be fantastic for managing these aspects, it has downsides as a thorough system of record for product management; most importantly, Jira often becomes a dumping ground for feedback and ideas without any purposeful priorities. A black hole of input makes Agile development methods really tricky.
https://community.uservoice.com/blog/top-5-reasons-your-jira-backlog-fails-you/
These are very uncertain times for everyone. In addition to the major health consequences, the Coronavirus COVID-19 also has a huge impact on the economy. Everyone is keeping a close eye on the news, waiting for updates. The government is allocating billions to ensure that companies don’t go under. And all initiatives, big and small are welcome.
https://mopinion.com/mopinion-supports-local-restaurant-entrepreneurs/
With the influx of mobile apps across the industry, competition is high. This means organisations must continuously optimise their mobile app(s), stay innovative and listen to what they’re customers are saying. And this is where in-app feedback plays an important role.
https://mopinion.com/guide-in-app-feedback-financial-institutions/
Testing (or experimentation) is a popular method for many organisations looking to optimise their digital channels, whether that’s websites, mobile apps or even email campaigns. This is important as having optimised channels can contribute to happier and more loyal customers. The truth is though, that while many organisations have incorporated testing techniques such as A/B testing and split testing into their digital strategies, they still lack the contextual insights they need to make these tests a true success. And that is where online user feedback can provide a lot of value.
https://mopinion.com/how-to-validate-your-testing-with-online-user-feedback/
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