The old adage, “the customer is always right” is no longer enough. The 2018 retail customer is always on, and that reality is forcing physical retail brands to raise the customer experience bar across the entire retail market.
https://www.retaildive.com/news/customer-obsessed-retail-experience-is-your-competitive-edge/523991/
With New Year’s sales happening all around us, it's critical to implement customer-retention strategies that will keep your buyers loyal beyond peak revenue periods. After all, why should Amazon be the only retailer or e-commerce brand to grab so much of the sales?
http://entrepreneur.com/article/344334/