Just like any other service provider, customers are expecting insurance providers to give them an exceptional experience. While price is an important aspect of purchasing an insurance policy, by 2020, customer experience will overtake price and product as the key brand differentiators. Moreover, 88% of buyers will pay more for better customer experience, according to ShipEarly.
With demanding customer expectations, having a sound customer engagement strategy is the next thing that insurance companies should focus on.
http://insurancebusinessmag.com/us/news/breaking-news/the-best-customer-engagement-strategy-for-insurers-in-2020-195462.aspx/
As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive. Here are five ways to do just that:
http://www.cogointeractive.com/onlinemarketingblog/5-ways-to-turn-negative-feedback-into-a-positive/
