Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated breath…
In times of uncertainty or turmoil, markets have the capability of evolving much faster than most digital marketers can adapt. This gap between how you see the market and the reality of what’s happening in the market will become a major hurdle in the coming years for many marketers. In fact, experts are even calling Brexit a wake up call for everyone in the digital marketing industry. So the question is, is your digital team ready to re-strategise when push comes to shove?
https://mopinion.com/post-brexit-britain-where-will-that-leave-digital-marketing/
As more companies make experience their business, they are also coming to the conclusion that everyone across the organization is responsible for customer experience, not just the marketing department. That includes unusual suspects including community relations, sustainability, and talent aquisition teams.
At last month’s CES, Adobe met up with executives from various disciplines for a series of podcasts in which they discuss their roles in the customer experience. Tune in.
http://www.cmo.com/features/articles/2018/1/31/adobe-exb-podcast-series.html#gs.ncKhDVc/
TechTarget defines personalisation as a “means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier, and consequently, increasing customer satisfaction and the likelihood of repeat visits”. Being able to provide a personalised experience, however, still proves to be a real challenge for many digital marketers. The good news is, there is room for these marketers to grow. Delivering a personalised experience requires a healthy combination of the right data and right technology. So how does digital feedback play into this?
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/