The old mantra of customer experience professionals is to “Ensure that customers achieve their desired outcomes while using our products and services.” However, this is very limiting and leaves a lot of goodwill (and profit) on the table. This is why the CX definition needs to be expanded to: “Ensure that our customers achieve their desired outcomes, starting when they become aware of us, and extending through the buying, delivery and usage process.
http://customerthink.com/good-marketing-cant-overcome-poor-customer-experience/
Gathering customer feedback is a mainstay in business. However, most companies have recognized that closed-ended surveys aren’t enough to gain powerful insights into the customer experience (CX). Instead, a voice of the customer (VoC) program is a necessity for any company that wants to understand and act on customer sentiment.
http://business2community.com/customer-experience/from-build-to-integration-the-essentials-of-a-successful-voc-program-02277758/
There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints. And while Jira can be fantastic for managing these aspects, it has downsides as a thorough system of record for product management; most importantly, Jira often becomes a dumping ground for feedback and ideas without any purposeful priorities. A black hole of input makes Agile development methods really tricky.
https://community.uservoice.com/blog/top-5-reasons-your-jira-backlog-fails-you/
COVID-19 threw a spanner in the works for the support team at Hiver and most of the world alike. With social isolation becoming the need of the hour, we transitioned into a remote team overnight. At the same time, we could not afford to leave our customers waiting when they reached out to us. It was imperative that we manage the transition seamlessly.
https://hiverhq.com/blog/how-hiver-remote-work/
While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master these technical competencies either. The skills we’ll discuss in this article won’t put you in competition with your engineers or make you smarter than your system architects. But they WILL make you faster, more independent, and more knowledgeable about your product and your users.
https://community.uservoice.com/blog/technical-skills-every-product-manager-should-know/
