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  1. Brand loyalty is one of the most difficult assets for a business to attain. Or, at least it was. We used to have to rely on customers having a great experience with our product/service, or with our employees. Now, we can give them a great experience, but most businesses still haven’t figured out how to do it.
    https://blog.kissmetrics.com/increasing-customer-ltv-and-loyalty/
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  2. Surveying your customers is an efficient and simple way to get pure information straight from the source, and defining the objective of a customer outreach project is one of the most important steps in the survey design process
    https://blog.techvalidate.com/10-tips-creating-compelling-marketing-content-customers-5019/
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  3. The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
    https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
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  4. Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.

    Here are my top 10 tips on how to better analyse feedback and use it to drive online sales..
    https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
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  5. In order to get feedback you can actually use to build a better product, you need to know the right questions to ask, and the right answers to look for.

    Simply asking your users how they like your product is a waste of time because it will always get the same response.
    https://usabilityhour.com/user-feedback/
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  6. Applying the right methodology for collecting and analyzing user feedback will help you improve your products and services, streamline operations, and boost customer satisfaction.
    https://www.techrepublic.com/blog/10-things/10-ways-to-gain-valuable-insights-from-customer-feedback/
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  7. Reviews are a powerful marketing tool and a source of unstructured feedback. The more you collect, the easier it is to quickly identify and solve product issues and uncover patterns.
    We’re all well aware of the fact that reviews are a pretty big deal. 97% of online shoppers say they’re influenced by reviews, and another 88% say that reviews are the most important factor when it comes to making a purchasing decision.

    For brands, reviews are a powerful marketing tool and a source of candid feedback. The more you collect, the easier it is to quickly identify and solve product issues, uncover patterns, and pick up on the things that inspire rants and raves among customers.

    Here, we’ll go over some ways that you can get customers to leave more (positive) reviews.
    https://www.business2community.com/marketing/10-ways-to-increase-online-reviews-02239159/
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  8. Amazon’s metrics help keep sellers aligned with the company’s overall mission of outstanding service for all customers. But the process of managing and optimizing customer feedback, product reviews, and overall seller ratings can be time-consuming. Fortunately, third-party software platforms can help. In this post, I’ll list 11 vendors that help Amazon sellers manage customer feedback.
    https://www.practicalecommerce.com/11-amazon-seller-tools-manage-customer-feedback/
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  9. Having customers who are willing to give feedback about your product or service is a potential gold mine for your company and its growth. The important part is knowing when to listen to the customers and when and how to use their feedback to help your company become better. There are many different ways to accomplish this, and each one has a benefit. The input that you may need might depend on your company's current stage. It also could depend on the tools that you have to collect that information.
    https://www.forbes.com/sites/theyec/2018/05/07/11-founders-on-how-to-best-listen-to-customer-feedback/#112b747149aa/
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  10. There is a constant tension between what the engineers want to design and what the customer actually needs. Far too few B2B companies are engaged in listening to systematic customer feedback and even asking for feedback from the new business acquisition teams on what challenges customers are trying to solve.
    http://forbes.com/sites/forbesagencycouncil/2019/12/06/11-frequently-overlooked-strategies-in-b2b-marketing/#32e56ce3169d/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.