In todays time of inbound marketing, having an in-depth knowledge of the customers works the best. It is important to have customer feedback - with what the customers are happy with and what they want you to improve.
Analyzing the behavior of target audience is very important in this competitive era. Analytics shows all the demographics of the visitors like from which country they are from, peak time of the visitors, how much time they are spending, which page most visitors are landing on and everything else.
So, it is very important to analyze the behavior of the audience. Once the behavior of the audience is known, the next step is to interact with the customers.
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