tjeerdtraats: product-development*

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  1. We’re just a month and a half out from launching Mopinion Raspberry, and it’s time for another sneak peek into the new user interface. In this five-part series, we will ‘unmask’ various new components of the software one by one; components that are guaranteed to give you a smooth and lucid user experience.
    http://mopinion.com/unmasking-mopinion-raspberry-feedback-form-builder/
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  2. If you come home from work every day asking yourself why the enterprise applications you use are non-intuitive at best, and completely unusable at worst, you’re not alone.

    Many studies over the last decade have shed light on enterprise software usability issues. A 2017 report by Unit4 shows that the vast majority of enterprise software users (76%) feel “meh” about the applications they have to use at work. According to a 2016 study from Forrester and Sapho, 75% of employees surveyed had a “hard time accessing information in their enterprise systems and applications.” The list goes on...
    http://customerthink.com/4-questions-to-help-enterprise-software-companies-create-a-customer-centric-product-development-culture/
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  3. Today, developing a SaaS product and launching it in the market is easier than ever before. The good news is that there is a market for almost every quality product. With platforms like Siftery, Product Hunt, and Stack Share, product discovery for and access to early adopters has become a cake walk. However, every SaaS founder takes a leap of faith when building a new product. The success of this leap depends largely on how good the product’s roadmap is. The product roadmap doesn’t necessarily mean that the product must have a definitive feature list with a meticulously carved release plan. For me, it is more important that the product roadmap have a clear identification of the customer problems that the product will continue to solve with every new feature. And most importantly, it must answer how the “build-measure-learn” feedback loop will be incorporated into the product.
    http://customerthink.com/using-customer-feedback-to-build-the-right-product-roadmap-for-saas/
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  4. When Zappos.com founder Nick Swinmurn had the initial idea to launch an online shoe retailer in the '90s, he sought out the leanest way possible to test whether customers were willing to buy shoes online. Instead of spending time building an infrastructure and inventory systems, Swinmurn went to local shoe stores, took pictures of products and posted them online.
    https://www.entrepreneur.com/article/313481/
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Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.