Your sales have dropped. So has customer retention. You wonder what could you be doing better.
You probably have some ideas, but the best way to get the answers to this question is to ask your customers for candid feedback.
Maybe you are already asking them if they are satisfied. If so, is the data telling you what you need to know?
https://www.surveygizmo.com/survey-blog/how-to-create-useful-customer-feedback-forms/