2015 was a tremendous year for Mopinion, we signed many new and exciting clients; such as TomTom, Generali and Microsoft, we doubled our sales team and added many new features to our platform. With all these exciting developments we also decided to launch a new Mopinion website.
https://mopinion.com/mopinion-launches-new-website-2/
Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
Since Mopinion’s launch in 2013 we have seen a rapid evolution in the needs and expectations of online customers. The proliferation of apps has accelerated this, with customer expectations that a convenient app will be available on their favourite smart device for all their purchasing and service needs.
https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
This white paper titled “The Future of Online Customer Feedback” provides the blueprint for every digital marketer who is designing a hyper-effective customer feedback programme to improve websites and apps with the voice of the online customer.
https://mopinion.com/new-white-paper-released-the-future-of-online-customer-feedback/
Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here.
https://mopinion.com/5-ways-to-get-more-from-your-website-feedback-tool/
Where previously the primary focus was on quantitative data – for instance web analytics and A/B testing – nowadays mass amounts of online marketers are flirting with feedback tools placing themselves behind the buttons. This self-service approach has advantages and disadvantages for companies that want to work seriously with online customer feedback.
https://mopinion.com/self-service-customer-feedback-tools-for-your-website-pros-and-cons/
Online customer feedback is the most important indicator for finding out how customers experience services that are provided via your website or app. On Thursday, June 16th at 10.00 AM (GMT+1) Mopinion will provide an interesting free Webinar about how to increase online sales with website feedback.
https://mopinion.com/webinar-increase-online-sales-with-website-feedback/
There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly loose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
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