Two fundamental truths exist when marketing a startup. One is that a great product alone is not enough to succeed. The other is that no amount of marketing will make a crap product gain a mass audience.
“Nothing kills a bad company faster than good marketing”
Successful startup marketing requires that you have both a great product and great marketing. For that reason, I’ve focused this guide on both customer acquisition and improving your product-market fit.
https://www.ventureharbour.com/ultimate-startup-marketing-strategy/
Funnel analysis, A/B testing & landing page optimisation are all fantastic ways of improving your websites conversion rate.
However, nothing will come close to the effectiveness of VoC analysis to deliver quick conversion rate and website usability increases.
https://econsultancy.com/blog/64411-voice-of-customer-surveys-a-killer-tactic-for-quick-cro-wins/
Conversion Rate Optimisation (CRO) is vital for every marketer. However, proper CRO is really what will help you achieve successful marketing efforts among your customers. This is why it is so important to be aware of the key CRO tactics out there as these will be sure to boost ROI and help you reach the growth goals you’ve set out for yourself. So – the million dollar question – which CRO tactics should you focus on to get the most ‘bang for your buck’? And more specifically, which Conversion Rate Optimisation tools will best help you achieve improved conversions? Stay tuned.
https://mopinion.com/top-23-conversion-rate-optimisation-cro-tools-an-overview/
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