Happy customers become repeat customers. They can also transform into veritable brand ambassadors, spreading the good news about your services and products to their friends, family and co-workers. For that reason, aiming to make your customers happier is much more than a noble, human endeavour. It actually makes smart business sense.
http://inoutput.io/articles/business/the-power-of-asking-your-customers-for-feedback/
Most companies survey their customers. Whether its a periodic “relationship” or Net Promoter type of survey, an ongoing “transactional” survey that requests feedback following a customer interaction, or even a market research study, companies seem to love surveys!
Take a step back and evaluate if your customer feedback process is effective.
http://waypointgroup.org/best-practices-in-customer-surveys-does-your-survey-add-value/
Customer feedback might seem like just a “nice-to-have” marketing asset, but it’s one of the most powerful tools B2Bs use in effective customer marketing. It’s not biased; it uses language that resonates with customers; it’s honest...
https://marketeer.kapost.com/customer-marketing-feedback/
Brand loyalty is one of the most difficult assets for a business to attain. Or, at least it was. We used to have to rely on customers having a great experience with our product/service, or with our employees. Now, we can give them a great experience, but most businesses still haven’t figured out how to do it.
https://blog.kissmetrics.com/increasing-customer-ltv-and-loyalty/
Every business owner knows that one of the best ways to improve your business is to listen to what your customers have to say about you.
Perhaps you've followed that wisdom and held focus groups, fielded surveys, and conducted conjoint analyses. Done correctly, these can all be effective tools. But sometimes, to get richer insights, you need to take some not-so-obvious routes.
Here are five of our secret listening tools that have yielded real results.
https://www.inc.com/charlie-graham/customer-feedback-tricks.html/
