The first online survey software and questionnaire tools initially surfaced in the late 1990s. These were more traditional survey tools that included a long list of questions, anonymous respondents and were only accessible on a PC. However ever since the emergence of website feedback, online survey tools have evolved and therefore, managed to stay ‘in fashion’ among online marketers.
https://mopinion.com/top-21-online-survey-software-questionnaire-tools-overview/
Website feedback analytics provides insight into what your visitors experience on your website. It is a critical supplement to other tools used to analyse (click) behaviour, such as Google Analytics. With user feedback, you get insights into how your customers experience your website. In other words, website feedback analytics explains the story behind the click behaviour of your visitors.
https://mopinion.com/what-is-website-feedback-analytics/
So how can you and your digital team maintain a smooth operation and happy customers while dealing with this massive influx of consumers? The answer is simple – use customer feedback to determine what is irritating your customers the most and solve it.
https://mopinion.com/user-experience-tips-happy-online-customer/
Online feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach (e.g. a feedback button on the side of your website) and an active approach (e.g. triggering a feedback form when a customer reaches a certain goal on the website, or when a visitor leaves the page).
https://mopinion.com/passive-versus-active-online-feedback-forms/
I left you all with the question: will Digital Customer Feedback take a step forward? I had my doubts, but thanks to our latest Benchmark survey, we now have some solid insights.
https://mopinion.com/the-island-called-digital-customer-feedback-part-two/
It was a great turnout at the Marketing Technology 2016 event this year. Companies from all over the Netherlands came together to listen to fellow marketers, CTOs and growth hackers share their experiences. Among the speakers were big-name companies like Adobe, Philips, Unilever and Transavia.
https://mopinion.com/look-back-on-marketing-technology-2016/
Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in their minds.
https://mopinion.com/what-is-event-driven-feedback/
Startup Milestones, founded by Florian Kandler, is a podcast that puts the spotlight on European startup companies, whereby founders can share their stories, struggles and successes along the way.
https://mopinion.com/mopinion-proud-to-be-featured-on-startup-milestones-podcast/
Ever been put into a position where an online customer is asking you a question about a specific issue and he presumes you can pick up where your colleague left off? Meanwhile you have no prior knowledge of the matter and no documentation to refer to for checking the status of the issue? I think you can see where I’m going with this – this is obviously not an ideal situation to be in, for both you OR your customer.
https://mopinion.com/4-effective-tools-for-putting-online-feedback-into-action/
Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey.
https://mopinion.com/what-is-real-time-customer-feedback/
