Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
https://mopinion.com/10-data-analysis-and-dashboarding-tools/
It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
Online feedback tools come in many shapes and sizes. While some are intended to improve internal processes such as product development, others focus more on providing insights into the customer journey or enhancing user experience.
https://mopinion.com/34-online-feedback-tools-an-overview/
Grow fast or die slow – that is the mantra that many startup owners repeat to themselves every morning in the mirror. And for a good reason – considering nearly half of small businesses fail the first four years, according to SmallBizTrends. But it doesn’t have to be so stressful – that is, if you’re familiar with the concept of growth hacking and growth hacking tools.
https://mopinion.com/35-best-growth-hacking-tools-startups/
Ever been put into a position where an online customer is asking you a question about a specific issue and he presumes you can pick up where your colleague left off? Meanwhile you have no prior knowledge of the matter and no documentation to refer to for checking the status of the issue? I think you can see where I’m going with this – this is obviously not an ideal situation to be in, for both you OR your customer.
https://mopinion.com/4-effective-tools-for-putting-online-feedback-into-action/
If you read this article, you probably noticed that there are A LOT to choose from. But how do you know which one is right for you and your business? What are your objectives and who is involved in the analysis process? What do you want the user interface to look like? So many questions!
https://mopinion.com/4-things-to-consider-when-building-a-digital-marketing-dashboard/
Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times.
https://www.entrepreneur.com/article/251743/
The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to collect feedback from the user. But what type of feedback tool should you use, for which type of use?
https://mopinion.com/5-different-types-of-user-feedback-tools/
