Just a few more weeks to go until the Red Herring Top 100 Europe is announced. The Red Herring Top 100, which is held across three different continents, highlights and hands out awards to the most promising private ventures, including startups. For the top 100, a selection has just recently been made and we’re please to announce that Mopinion is one of the finalists!
https://mopinion.com/mopinion-is-finalist-in-red-herring-top-100-europe/
You must have direct contact with your customers from Day One — and there’s nothing like a failed venture to stress its importance. The ability to ask your customers good questions is what makes a great product manager, but there’s no getting away from the fact that it’s time-consuming.
I used to spend about 45 minutes on a customer interview, where I went deep into their existing behaviours, frustrations, and worldview. I listened for insights and wrote down direct quotes to save for later.
But after the first few months of product development, I found myself spending less time interacting with customers and more time building. Most of my customer feedback was second-hand information from my team.
https://medium.dave-bailey.com/how-to-get-amazing-customer-insights-automatically-29b01cce46d2/
The technology industry is – without a doubt – fiercely competitive. This is especially true for startups that offer Software as a Service (SaaS) as their survival obligates them to meet demands of constant innovation, adaptability and customer satisfaction. Consequently, these businesses must know how to successfully exploit new opportunities for growth as well as deliver an exceptional customer experience.
As a fellow SaaS company, Mopinion is very familiar with all the ins and outs of making a product successful and maintaining a certain level of innovation, while simultaneously meeting the needs of current and future customers.
https://mopinion.com/how-customer-feedback-facilitates-growth-for-saas-startups/
Are you a startup in search of new avenues for growth? Then you’ll want to keep reading…because we’ve got the low-down on which types of growth hacking techniques you’ll need to achieve this growth. Each technique serves a different purpose and to achieve this purpose, your business will need the right tools in place.
https://mopinion.com/6-growth-hacking-techniques/
Technology start-ups require sound marketing goals as part of the overall business plan. This ensures new business, which is a source of revenue to cover operational expenditure. Startups offering software as a service, SaaS, need to employ a distinct marketing strategy to break into the highly competitive industry.
https://mopinion.com/winning-strategies-to-grow-a-saas-startup/
